Once upon a time, if a chap wanted to propose he pretty much knew he’d be OK with a fairly standard, diamond engagement ring, probably a solitaire. Buying an engagement ring when you don’t know what you are doing is pretty scary so, as these things go, that felt almost safe. But not any more.
A diamond solitaire is no longer the automatic answer many women would give to the question: what does your perfect ring look like? So, what has changed?
REASON 1 - MASS PRODUCED IS BORING
To start with, these days no woman really wants her special ring to be the same as a hundred others. It may have been fine for her mother or grandmother, but today the standard platinum or white gold set diamond solitaire is EVERYWHERE. And sometimes it is just so BORING.
NOW the trend in everything from phones to cars is for the individual and personalised. Mass production is last century stuff – she wants something personal and unique to her.
REASON 2 - CHOOSE YOUR DIAMONDS AND GEMS
When you have a ring made for you, YOU choose the diamond or gemstone to tick all your boxes - for size, quality and price, and YOU decide what you are willing to compromise on to fit your priorities. You are not limited to what the shop happens to have in stock.
We all care more now about where things come from, so ethical sourcing, social responsibility and environmental sustainability have a much higher priority in our decisions.
People are better informed, so alternative gemstones like sapphires in a huge range of colours, emeralds and rubies are more in demand than ever.
And if it is an option you want to explore, very high quality laboratory grown diamonds and coloured gemstones are available. They are more affordable, as well as ticking the boxes on ethics and the environment. Even De Beers are getting into laboratory grown diamonds.
With the right designer, you can choose to have them in your ring, but you can’t buy them off the shelf.
REASON 3 – BESPOKE IS NOW AFFORDABLE
New technology has made Bespoke affordable, and affordability is what is driving the trend across all industries towards greater customisation. In essence, what the new CAD/CAM technology does is allow anyone who wants one to have a personal bespoke ring, made to their specifications and to the highest standards of craftsmanship, within both their budget and a few short weeks.
If you can have a unique personal ring that easily and that quickly, why wouldn’t you?
Check out Why a Bespoke Ring is Better Cheaper AND More Personal
WHAT'S THE THE NEXT STEP
Getting the right advice is the key to success. Commissioning a bespoke ring may seem daunting at first, and it may take you out of your comfort zone, but with the right advice you can get it right – and she will love it that you did!
Find out more about How to Commission a Bespoke Ring
HELP IF YOU NEED IT
There is a lot of information to digest, more than you would expect, but then it IS one of the biggest single life purchases.
If you would like some help translating all your ideas into a ring she'll love, you can start the ball rolling with an initial call to me at our Walton on Thames Studio on 01932 918189 or get in touch HERE to arrange a no-obligation chat.
I look forward to hearing from you soon.